• Helps restore natural whiteness
• Freshens breath
• Fights cavities
• Provides a cooling effect with FreshFX Technology that lasts +10x longer than a regular fluoride toothpaste

Description

Colgate Max White toothpaste is designed to help keep teeth healthy, fresh and white. It uses White Crystals and FreshFX Technology, with a cooling effect that lasts +10x longer than a regular fluoride toothpaste.

This toothpaste is presented as a new dimension of whiteness. The supplied product information highlights restoring natural whiteness, freshening breath and fighting cavities. It also includes ingredients that help clean, polish, foam, stabilise and support the texture of the paste.

Benefits

• Helps restore natural whiteness
• Freshens breath
• Fights cavities
• Provides a cooling effect with FreshFX Technology that lasts +10x longer than a regular fluoride toothpaste

How to use

This product is described as a toothpaste with a crystal mint profile. The supplied information does not include step-by-step brushing directions, timing, or age guidance. Colgate Max White toothpaste contains sodium fluoride, with a total fluoride content of 1450 ppm F.

The formula combines ingredients with different roles. Hydrated silica helps clean and polish teeth. Sorbitol and glycerin help dissolve ingredients and help prevent drying or hardening, keeping the product smooth. PEG-12 helps prevent liquids from separating, while cellulose gum and hydroxypropyl methylcellulose provide consistency to the paste.

Key features

• White Crystals formula
• FreshFX Technology
• Cooling effect that lasts +10x longer than a regular fluoride toothpaste
• Contains sodium fluoride
• Total fluoride content: 1450 ppm F
• Includes tetrasodium pyrophosphate, which helps protect from stain build-up

Ingredients

Ingredients listed: Aqua, Sorbitol, Hydrated Silica, Glycerin, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Tetrasodium Pyrophosphate, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Hydroxypropyl Methylcellulose and Limonene.

The aroma components listed are Anethole, Carbonic acid 2-hydroxypropyl 5-methyl-2-(1-methylethyl)cyclohexyl ester, Ethyl Menthane Carboxamide, Isomenthone, Limonene, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil and Menthol.

For shoppers looking for whitening care with a minty cooling effect, Colgate Max White toothpaste brings together White Crystals, FreshFX Technology and fluoride in one formula.

FAQs:

What does this toothpaste help with?
It is described as helping restore natural whiteness, freshen breath and fight cavities.

Does it contain fluoride?
Yes. It contains sodium fluoride with a total fluoride content of 1450 ppm F.

What makes it feel fresh?
The product includes FreshFX Technology, which provides a cooling effect that lasts +10x longer than a regular fluoride toothpaste.

Does it help protect from stain build-up?
Tetrasodium pyrophosphate is listed as helping to protect from stain build-up.

What is the flavour profile?
It is described as crystal mint, with aroma components including peppermint oil, spearmint leaf oil, menthol and limonene.

What type of product is it?
It is a toothpaste with White Crystals and FreshFX Technology.